This move reflects TRACE Urban’s commitment to providing its audience with uninterrupted access to the best urban and contemporary music content, making it easier for fans to stay connected with their favorite music, artists, and cultural trends.
“MultiChoice is thrilled to bring TRACE Urban to our DStv Access customers,” says Georginah Machiridza, Executive Head of General Entertainment Channels at Multichoice Group. “We are constantly tuned-in to our viewers’ interests and keep abreast of their evolving taste as a means to enhance their experience. The addition of TRACE Urban strikes the right note to an already exciting lineup of entertainment on DStv Access,” Machiridza adds.
In addition to this exciting expansion, TRACE Urban is thrilled to announce the return of the highly anticipated TRACE Fest last held in 2019!
Music enthusiasts and entertainment aficionados, mark your calendars for Saturday, 2 December 2023, as TRACE Fest, Unlocked by Vodacom, is set to take the stage once again in Soweto, South of Joburg.
TRACE Fest has become an annual celebration of music, culture, and entertainment, featuring some of the biggest names in the industry, electrifying performances, and memorable moments. This year’s event promises to be even more spectacular, with a lineup that will leave fans eagerly counting down the days.
“We are delighted to make TRACE Urban more accessible to our viewers through DStv’s Access packages. Now, everyone can enjoy the channel’s exceptional content throughout the year” said Valentine Gaudin-Muteba, TRACE Southern and Lusophone Africa Managing Director. She added “Additionally, in line with the channel’s ongoing commitment to support local talent, we can formally confirm the return of TRACE Fest, taking place on Saturday, 2nd December 2023. It’s going to be an unforgettable experience, Unlocked by Vodacom!”
Stay tuned to TRACE Urban (DStv Channel 325) for further updates and announcements regarding TRACE Fest as we approach the event date.
Launched in 2003, TRACE is the first multimedia and digital platform solely devoted to Afro-Urban music and cultures, as well as to the success of young people and artists. Trace’s mission is to “Entertain and Empower Our People”. Trace reaches more than 350 million fans in 180 countries.
More on https://trace.company/
ABOUT MULTICHOICE GROUP
MultiChoice Group (MCG), which listed in the Main Board of the JSE on 27 February 2019, is one of the fastest-growing video entertainment providers globally, delivering entertainment products and services to 23.5m households across 50 countries on the African continent. Its track record of more than 35 years is reflective of a commitment to provide audiences with only the best local, sport and international content.
MCG’s strong partnerships with distributors, installers and telecommunication companies, along with its well-established payment solutions, competitive pricing and choice of viewership packages continue to secure its place in the global market, while also providing solutions unique to the African market.
Its direct-to-home (DTH), digital terrestrial television (DTT) and over-the-top (OTT) solutions enable the business to stay relevant and aligned to changing consumer habits while capturing new markets.
Content is at the very core of the business. MCG aims to deliver quality content anywhere, anytime and on any device through a comprehensive video entertainment offering at different price points. As pioneers in African video entertainment, MCG plays an important role in making information and entertainment easily accessible to Africans.
MCG aims to secure content rights in a manner that is cost-effective and reflective of the diversity of its audiences. Its substantial portfolio includes award-winning local content (a key differentiator in its service offering), a leading sports offering (including production capabilities) and access to international content, which is all shared on the group’s platforms: DStv, GOtv, Showmax, M-Net and SuperSport.
MCG has superior technology capability through the security solutions that Irdeto, its technology company, brings to the group. These solutions enable MultiChoice to protect its investment, create new offerings and combat cybercrime. With more than 50 years’ expertise in software security, Irdeto’s software security solutions and cyber services protect over 6bn devices and applications for some of the world’s best brands.