TOTAL STEPS UP THE BEAT IN AFRICA WITH ITS “ROAD MOVIE” AD CAMPAIGN
Total is re-launching its “Road Movie” advertising campaign. The campaign shows TOTAL capacity to innovate, with real-world examples – from the new look of their service stations to their continuously updated range of products and services.
Fresh and contemporary, the “Road Movie” ad campaign capitalizes on two key components of the brand’s advertising DNA – closeness to the customer and humor. The TV ad features a group of four musicians trying desperately to get to their gig. Due to the difficulties they encounter, they end up stopping at TOTAL service stations, which ultimately enable them to reach their destination.
The campaign also highlights Total’s network advertising tagline – “Energizing life. Every day” –which is designed to serve as a symbol of the company’s commitment to its customers. This tagline, brings the brand even closer to its customers across Africa, by showing how Total is evolving with them.
A great opportunity for TOTAL and TRACE to give away great prizes such as a MEGAMONDE scooter and hundreds of music subscriptions!
Play now on the TOTAL official game page, aim for 3 identical signs and win the jackpot!