Taking part in this past Sunday’s Super Bowl XLIV commercial craze, Black Eyed Peas’ front man will.i.am teamed up with English rock band The Who for a FLO TV advertisement titled “Moments.” The commercial featured a will.i.am remix of the The Who’s classic “My Generation,” which raises awareness about humanitarian duties.
The “Moments” commercial showed historical events that connected all spectrums of television golden times. It premiered prior to the halftime performance, which also featured The Who.
Instead of banking in profit for the remixed song, will.i.am and The Who are sending all proceeds from the “My Generation” download to Oxfam’s Haiti Earthquake Response Fund. The full-length remix also features Guns N’ Roses former lead guitarist, Slash and fresh influential lyrics from will.i.am. Waking up music lover’s sub-consciousness, will.i.am makes reference to the recent Haiti earthquake; as well encourage young people to shape the world and history.
The “My Generation” remix is now available for purchase for $1.29 on Amazon.com, DipDive.com and TheWho.com.
Written By Shabazz