Starting today, January 31, all TRACE branded properties will adopt all- new logos.

TRACE, the “original” urban channel, will now be known as “TRACE Urban.” The addition of the identifier “Urban” further asserts the channel’s existing position as a leader in the area of urban music and culture.

TRACE, the leading brand and urban media group, commissioned award-winning agency “360 Creative” with a very clear brief: to reinforce the TRACE brand and make all TRACE branded media and services instantly identifiable, clearly positioned and meaningful for viewers, listeners, subscribers and partners.

After the launch of TRACE Mobile and TRACE FM in 2005, TRACE Digital Radio and TRACE Tropical channel in 2009, the TRACE family will continue to grow in 2011, with the launch of a new global channel – TRACE SPORTS HD – that will offer lifestyle and factual entertainment content related to sports celebrities.

TRACE will also be launching several HD versions of its musical channels and a new version of its website

New TRACE graphics from Antoine MICHEL on Vimeo.

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