May 29th
Urban Music and Culture TV Station, TRACE TV took it to the next level. South Africa’s youth, with its finger on the pulse of what is cool, voted TRACE as “Best Music TV Station” (Channel 0, 2nd, MTV Base 3rd, and MTV 4th).
The “Sunday Times Generation Next Awards” are based on the results of an annual extensive brand- preference- study. The study, which is conducted by HDI Youth Marketeers, questions the preferences of the South African youngster aged 8 to 22. The study of South African’s Urban youth preference was a partnership with the Sunday Times and supported by Monash South Africa.
As we are the only independently owned music TV station, it’s obvious that this award makes the entire TRACE team incredibly proud! Next to the nomination for best Music TV Station, TRACE also made it into the top 3 in the category “Top Channel”, selected out of 80 channels (Disney channel, 1st – SABC 1, 2nd). Not bad, for the newest kid on the Music TV block in South Africa!
