Former International Olympic Committee’s president, Juan Antonio Samaranch, died on April, 21th of a cardiac arrest. He has been IOC’s president from 1980 to 2001, and he was the one who organized and permitted the Olympics Game’s modernisation, especially with big media coverage all around the world and important partnerships with brands.
Juan Antonio Samaranch’s twenty-one years mandate was the second longest of history after Pierre de Coubertin (1896-1925). Thanks to his management of IOC, the committee was able resolve big financial problems rooted in the seventies. It also provided a lot of criticism too because of the over-commercialization of an amateur born competition.
He’s also the pioneer of a new way to organize Olympics Games, by motivating each host to innovate and settle the most impressive competition and sport’s tribute.
Juan Antonio Samaranch was 89 years old.
