Rapper and mogul, Sean “Diddy” Combs held a morning press conference on May 5 in New York City announcing a new retail deal he inked with Macy’s department stores. As of Spring 2011, Diddy’s Sean John line will be exclusively sold in the most recognized American retailing brand store.
Chairman, president and CEO of Macy’s, Terry Lundgren also attended the press conference, standing alongside to Diddy. “I am overwhelmed and humbled by the recognition from such an iconic American retailer as Macy’s and we’re astounded by the opportunity that this exclusive deal gives the Sean John brand and all of our licensing partners,” stated Diddy.
Since 2008, Diddy has appeared in series of Macy’s commercials with number of stars who also sold their products through Macy’s such as, Martha Stewart, Jessica Simpson, Tommy Hilfiger, Usher, and Donald Trump. “When I launched the Sean John brand over 11 years ago, we created the tag line ‘The Future of Fashion’ and today, as we are announcing this partnership, I truly believe the future has arrived,” Diddy quotes.
Written by Francesca Cange
