Rihanna has signed a three-year marketing deal with the Barbados Tourism Authority. Riri will be the island’s tourism ambassador, participating in a series of advertising campaigns and make promotional appearances to raise the profile of tourism in the country. Rihanna has always been proud of her Caribbean heritage. In a statement, Riri expressed her joy at her new role. “Barbados is a place like no other and one of the reasons for this is the spirit and national pride of our people. I want each and every visitor to this beautiful island to experience what makes this destination different from all others and that is the spirit and warmth of my fellow Barbadians.” Spokesman Richard L. Sealy stated that they are happy to partner with the songstress. “In the hearts of every Barbadian, Rihanna is known as the girl next door but to the world she has become a musical sensation and social phenomenon. She is a great source of national pride to Barbados and we are thrilled to enter into this formal partnership to promote Barbados as a leading tourist destination” To celebrate her duties, Rihanna will bring her “Loud” tour to her homeland, Bridgetown. Listening to Rihanna while chilling on the beaches of Barbados, there are worse ways to spend the summer… By Noémie Jamar
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