A new trend among artists – Beyonce, Usher, and Mariah Carey all have their own perfumes.
Now, beloved rapper and actress, Queen Latifah plans to launch her very own fragrance next year.
Parlux Fragrances, a Fort Lauderdale-based perfume and beauty products maker that also has a deal with Paris Hilton, announced yesterday that it signed a global licensing agreement to put out a perfume for Latifah.
“For me, beauty really does start on the inside,” says Queen Latifah. “It’s like a state of mind — a state of love, if you will. So, I see fragrance as just a natural expression of this state of love: Scent expresses a woman’s confidence and sensuality. It’s how she embraces her body, her mind and her strength.”
The fragrance will debut in fall 2009 in the United States with an international rollout to follow.
Still a Hollywood powerhouse, Latifah recently starred alongside Diane Keaton and Katie Holmes in the comedy Mad Money. She also had a surprise appearance in last month’s Ashton Kutcher and Cameron Diaz release, What Happens In Vegas.
The Queen has a role in the upcoming flick, The Secret Life of Bees, with Alicia Keys.
