Nicklas Bendtner won’t be caught with his pants down again any time soon! After scoring a goal against Portugal in the group phase of Euro 2012, the Dane lifted up his t-shirt to show off his undergarment’s waistband, which read “Paddy Power,” the name of an online betting site. The problem is that the website isn’t an official sponsor of the tournament, so it’s unauthorized publicity.
UEFA stepped in with a 126,000-dollar fine and a 1-match ban for the 2014 World Cup qualifiers.
A great publicity stunt for the brand that has vowed to support the player,
we’ll see if that includes paying the $126,000 fine!