Hip Hop mogul, Nelly has recently signed a deal with South Africa based company Mojalife to have his Vokal, Applebottom and Pimp Juice brands distributed on the African continent. The rap star has also entered talks to host a local version of MTV’s Pimp My Ride.
The rap star quest for African domination continues and he’s also reportedly planning to launch an Idol style reality show, with the winner set to sign a two year record deal with Nelly’s own label Derrty Ent, which is also about to launch in South Africa.


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