Earlier this month, three-time Grammy-winning artist Nelly expanded his line of energy drink “Pimp Juice” in the European market – launching the brand in France and Sweden.

Now it has been confirmed that the rapper is further expanding his portfolio of business ventures with the completion of a deal that will make him an owner of ZizZazz, an energy drink mix company that has quickly become one of the fastest growing in the U.S.

ZizZazz debuted last spring and made an immediate impact due to the convenience of it packaging – portable single serving sticks.

“I’m excited to partner with ZizZazz, the drink mix helps my energy stay high during rehearsals and performances as I gear up for the release of Brass Knuckles,” Nelly explains. “I didn’t want to just endorse it; I wanted to be part of the growth of the company. ZizZazz is a product that definitely fits my lifestyle. I can throw a few in my bag, grab a bottle of water and I’m set.”

Nelly’s album, Brass Knuckles is due on September 16. The release will feature appearances from Chuck D, Fergie, LL Cool J, Snoop Dogg, Ciara, and Usher. Additional confirmed producers for Brass Knuckles include Pharrell, Babyface, Polow da Don, and Akon.

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