Madrid launched its bid to host the 2020 Olympics on Monday. Unfortunately for the Spanish city, the logo is somewhat puzzling.
Indeed, an incorrect accent placed over the « i » of Madrid and the design make the logo look like it reads « 20020 ». Officials explained that it was actually the « m » of Madrid followed by the number 20.
This is not obvious at first glance; perhaps not the best way to launch their campaign.
