Madrid 2020 logo is confusing

Madrid launched its bid to host the 2020 Olympics on Monday. Unfortunately for the Spanish city, the logo is somewhat puzzling.

Indeed, an incorrect accent placed over the « i » of Madrid and the design make the logo look like it reads  « 20020 ». Officials explained that it was actually the « m » of Madrid followed by the number 20.

This is not obvious at first glance; perhaps not the best way to launch their campaign.

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