Ludacris has become the first hip-hop act to sign a multi-million dollar deal with the giant U.S. phone company AT & T.

The rapper will appear in upcoming online and television campaigns for the company, which begin running next month.

Having recently filmed the ad, Ludacris stated, “I had a lot a fun shooting this commercial…If you like the AT&T commercials you’ve seen then you’ll love this one.”

Aside from appearing in the upcoming AT & T commercials, the rapper is putting the final touches on his sixth studio album “Theater Of Mind.”

In cinema – Ludacris has 2 movies coming out in October. He is starring in the new Guy Ritchie movie “RocknRolla” with Idris Elba and in the theater adaptation of the video game “Max Payne,” with Mark Wahlberg.

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