Nike had real foresight! Miami Heat have only just become NBA champions, but the brand has already launched a commercial retracing Lebron James’ rise to the top. It shows a jeweller creating the champion’s ring that James was always destined to win.
Sure, it took longer than expected: he had to wait nine seasons before getting a chance to lift the winner’s trophy. But 2012 is definitely the year of King James: he’s won it all, the MVP title, the championship and was even named best player in the finals. His reputation for buckling under pressure seems well and truly behind him.
Judging by the overwhelming number of reactions on the usual social networking sites, the world of basketball and the entertainment industry were all looking forward to this day. Rihanna congratulated the Heat star on Twitter: « Congrats to Lebron on his first ring! Well deserved HEAT ». Arnold Schwarzenegger was next to pay tribute to the hero of the day : « Congratulations to King James. You played like a true champion. » !
Even rapper Soulja Boy showed his support : « Congrats on the win miami, Lebron I know that felt great big bruh! i was watching you make history tonight with my family. Salute ».
Glory and recognition, what an eventful night for Lebron !