Lebron James and Nike’s new smart shoe

Six foot eight inches and 250 pounds of muscle, Lebron James is no featherweight! But his build doesn’t stop him from soaring through the air to score points. Proof in his new campaign for Nike +. This technology appeared in 2006 and collects important data about players’ performances.

The brand has now integrated this microchip technology into its shoes. Speed, distance covered, heart rate and vertical leap, users will be able to analyze all sorts of data to improve their game. As for James, he has a phenomenal vertical leap of 40.3 inches. Now we understand why he gets so much airtime.

Check out the commercial below.

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