German based skin care and cosmetic brand Alessandro International has chosen La Toya Jackson, sister of the late Michael Jackson to launch a limited edition luxury hand care product called “Dream Cream.”
The company, which has products available in more than 50 countries including Canada, Brazil, Dubai, Australia and Asia, decided to choose La Toya after a meeting between founder and managing director Silvia Troska and the famous Jackson sibling. The two decided to collaborate to create a cream that has lasting power. The company also hopes that Jackson’s star power will generate buzz, boost profits and make the limited edition a success.
You can get your hands on the limited 1,500 jars by visiting an Alessandro salon, at department store counters and perfumeries.
Written by Roberte Varasse