Remember how, back in April of this year, everyone kicked off over Kendall Jenner’s Pepsi advert and it’s properly-poorly-advised protest theme? Well now the star’s found herself in trouble again; this time over her latest Adidas campaign.
The girl can’t catch a break, can she?
Alright, alright; so this isn’t quite up there with the Pepsi controversy, but basically fans of the brand aren’t happy they’re using Kendall in a campaign over athletes.
We’ve kinda seen it all before, what with the likes of her sister Kylie Jenner and Rihanna posing for Puma, but this time the backlash is so strong it’s actually left people boybotting the brand. Not hugely ideal.
Commenting on the ad – which claims ‘original is never finished’ – one Twitter user wrote: “This is so pandering to a market you’ll never have! So not “original” back to Nike with Serena, Nadal and other real athletes. Pepsi got it.”
This is so pandering to a market you'll never have! So not "original" back to Nike with Serena, Nadal and other real athletes. Pepsi got it
— mike zarra (@mikezarra) August 11, 2017
And someone literally threw out all their Adidas stuff in protest, saying: “#adidasOriginalsxAW literally just threw out everything adidas i owned after the @KendallJenner ad. Will never buy again”.
— Dan Pires (@danpires272) August 13, 2017