She’s bubbly, beautiful, funky and fresh–and that’s what makes upcoming Jamaican Reggae/Dancehall act Keida definitely one to keep an eye on. Born to a family of artists, she has decided to follow in the footsteps of her parents and persue a musical career. Currently finishing up her Bachelor of Fine Arts at the Edna Manley School of Visual and Performing Arts, 22-year-old Keida has exploded onto the scene.

The easy-going singer explained to the Jamaican Star how she got started in music: “I never really planned on music but I always loved to sing. A friend of mine (Dj Leftside) heard me and encouraged me to sing. I did the hook on a song of his that he didn’t release and he encouraged me to do a single.” Leftside produced Keida’s first single, “Jamaican Boy,” which you may have heard play recently on TRACE.
While music wasn’t her first love, Keida says she has now decided to pursue it wholeheartedly. Drawing inspiration from the rhythms and tropical landscape of her beautiful island home of Jamaica, Keida’s artistic expression embodies multiple mediums. Not wanting to be boxed in one particular genre, the singer is open to different types of songs.

“I try to be optimistic for every decision I make, who to work with, everything as it comes. Hopefully, in the near future, I will have an album, a few more videos and ultimately bring my music to the world,” she said.

With a fresh new sound complimented and enhanced by strong reggae roots, Keida’s music is old school with new rules. Check out the brand new video to her single “Jamaican Boy,” and be sure to look out for more Keida in the future!

Written by Michael Wash

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