Jay-z

Jay-Z will launch a multimedia ad campaign, titled “I Will Not Lose” to promote his new line of Rocawear clothing. The rapper/mogul said “The ‘I Will Not Lose’ campaign represents the Rocawear attitude, the belief behind hip-hop and the culture. Hip-hop has survived when people thought it was a fad.” The “I Will Not Lose” campaign will launch on August 15.