Dr. Dre is launching a premium brand of cognac in a new venture with Drinks American Holdings Inc.
The rapper/producer has become an equity owner in the beverage firm, which produces and markets both alcoholic and non-alcoholic drinks.
The company’s first range of drinks with Dre will include the super premium cognac and a sparkling vodka.
He says, “I’m always down for a new challenge. When Drinks Americas approached me about going into business with them, I knew there was a lot of competition out there but it was the same way when I started doing music. I’m going to put the best product out there, because that’s what I do.”
