Singer Alicia Keys and other celebrities are going offline to stay dedicated to charity work.
Celebrities including Justin Timberlake, Usher, and Lady Gaga are joining a campaign called Digital Life Sacrifice, which is an extension of Alicia Keys’ charity, Keep a Child Alive, to show their support for charitable causes.
This campaign asks celebrities to sign off social networking sites such as Facebook and Twitter on Wednesday, which is also World AIDS day. The participants of the charity will only sign back on after the charity raises $1 million.
Keys said the campaign will highlight the immensity of AIDS and will feature an advertisement featuring the participants lying in coffins, which represents their ‘digital’ deaths.
“We’re trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from?” Leigh Blake, the president and co-founder of Keep a Child Alive said.
Though many celebrities including Kim and Khloe Kardashian, Serena Williams, and Janelle Monae are participating, non-celebrities are encouraged to participate as well. Keys is hoping everyone will join.
The foundation began in 2003. It will accept donations through text messages and barcode technology, which is featured in the charity’s Buy Life campaign. The donations will support families who are affected with HIV/AIDS in Africa and India.
“As a human being, you deserve to have a chance at life,” Keys said.