Eric Cantona has hit the campaign trails! The former Manchester United star has joined the French presidential race. Voting will take place April and May, but it seems rather unlikely that the King will win. In fact, that’s not what he’s aiming for. Eric Cantona wants to generate buzz to get the housing crisis back at the heart of debates. In France, an estimated 4 million people live in poor housing conditions.
A perfectly orchestrated publicity stunt that’s been picked up by all the media, be it television, radio or print: Cantona and the housing crisis in France are making front-page news. The French political establishment praised his initiative. It remains to be seen, however, whether the footballer turned actor will finally be taken seriously.