With the launch of her first scent Heat, which will eventually lead to more fragrances in the future, Beyoncé has been busy doing a lot of press and appearing in many TV shows this week in the US.
On February 2, 2010, she went as far as covering the Union Square monument in New York City with fiery red lights and smoky fog accompanied by a free concert.
From this big event, the singer’s invitation list included husband Jay-Z, Usher, Kanye West, Michelle Williams of Destiny’s Child, Mary J. Blige, Alicia Keys, and many other celebrities from around the globe.
According to Macy’s, “Heat” which has been available before the official launch (February 2) at their flagship store in New York City, USA became their biggest selling fragrance. We can expect fans to continue to make the fragrance a success.
Written by Roberte Varasse