Beyoncé Knowles’ first fragrance “Heat” will be arriving in stores in February 2010. It will hit shelves right after the Grammy Awards that will be airing on January 31, 2010. The “Single Ladies” singer is up for 10 Grammys for her latest album “I Am …Sasha Fierce.”
The superstar has been working on her new fragrance for a while and says that her fans’ passion helped spark the development process. For the fragrance’s name, Knowles drew from her past tours. “A lot of my performances have had fire involved, so we thought Heat.” Regarding the bottle design and color, she continues by saying, “red is one of my favorite colors, as is gold, both colors frame the bottle-so then we thought of making the bottle look like it’s on fire. I love antique bottles, my mother had a collection of them when I was growing up. I wanted something with an antique yet modern feeling. The bottle, I felt, was a great mixture of the two.”
The lovely concoction, which has top notes of red vanilla orchid, magnolia, neroli and blush peach; a heart of honeysuckle nectar, almond macaroon and crème de musk, and a drydown of giant sequoia milkwood, tonka bean and amber, may end up being a success for the talented performer.
It is not the first time that Beyoncé has been involved in the fragrance industry. She has been the face of Tommy Hilfiger’s True Star in 2004 and Giorgio Armani’s Diamonds in 2007. In September 2009, she was sued by the clothing company Abercrombie and Fitch for trademark infringement for using the name “Fierce” for an upcoming perfume line. The clothing company claims that because of her album and alter-ego “Sasha Fierce,” Beyoncé’s new perfume line might be confused with their perfume product, thus suing Coty Inc. and Beyoncé for trademark infringement, unfair competition and deceptive trade practices.
According to media reports, Coty Inc., which holds Knowles’ scent license, has no plans to name any of their perfume products after the singer’s “Sasha Fierce” alter ego, saying in a press statement, “The terms Fierce and Sasha Fierce are not being used as names of a Beyoncé’s fragrance.” Despite that press statement, Abercrombie and Fitch insists in their lawsuit that the singer’s proposed product still “poses a likelihood of confusion” for customers and could cost them profits.
Written by Roberte Varasse
