Armin van Buuren sends a shout-out to SA with innovative Heineken® QR Code at Ultra Fest

Ultra South Africa proved to be everything it promised to be. International artists Armin van Buuren, Axwell^Ingrosso, Hardwell, Martin Garrix, DVBBS, Oliver Heldensand Gorgon City thrilled thousands of doting fans in Johannesburg on 14 February 2015.

Heineken® created an innovative and entertaining way for festival goers to meet new people. They created a special place where fans could create and wear stickers, displaying their very own QR code, containing a hidden message of their choice. To read their message other festival-goers had to simply scan the code, which was a great conversation starter.

Even international superstar, Armin van Buuren, got in on the action and created a hidden message for South African fans: “Howzit South Africa, awesome to be back.

Scanning the QR codes turned out to be a great excuse to approach new people, and became the talk of the festival.

Once their stickers were in place, fans were also given access to the 7 meter tall Heineken® Star Club viewing deck boasting the best view in the house – and a selfie moment not to be missed.

No surprise many of the top local and international acts performing at this year’s festival, found their way to the Heineken® Star Club after their sets – giving Heineken® fans unsurpassed access to the talent of the day.

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