TRACE vs Shazam: The Battle

It’s an exclusive battle that took place between the music programmers at TRACE TV and the Shazam app that recognizes songs.

From a simple idea by DDB Paris, this blind-test confronts two heavyweight challengers: the man against the machine, to eventually see who will guess the song faster.

Antoine Michel, Managing Director at TRACE TV declares: “We wish to reinforce our ‘street credibility’ which is a very important aspect in the Hip Hop culture, so by challenging the best programs we show our musical knowledge which is essential to have when you work in this industry.”

In a close battle, TRACE programmers finally beat the machine, and showed they are really the best at what they do!

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