Johannesburg, Friday, 28 October 2022 – Ghanaian-born BET award-winning, GRAMMY nominated, Reggae, Dancehall/Afro-Pop artist, philanthropist and creative entrepreneur, Stonebwoy, explores the intricacies of high art to inspire his adoring audience to strive beyond their disenfranchised circumstances with the cinematic visuals for his latest single, “GIDIGBA”, which he wrote and co-directed.
“The story is inspired by the hardship of life and how we have to constantly stand firm and strong because today you’re here tomorrow anything can change the situation, therefore I wrote this story to touch on the very emotional core of the song and what it represents,” shares Stonebwoy.
Look out for the GIDIGBA movie debut on Trace Africa all day today. Watch the trailer here: https://www.youtube.com/watch?v=HkDmZg5u9MI
The movie will be available to watch on YouTube from 10pm SAST.
You can also stream or download the “GIDIGBA” song here: https://stoneb.lnk.tt/GIDIGBA
Composed shortly after the completion of a play, the BhimNation president refines his filmmaking catalogue, striking a delicate balance between theatrics playwright and couture connoisseur. The plot of the “GIDIGBA” movie follows the tale of a young boy who’s endured an excruciating fall from grace when his parents are murdered, and he is thrown headfirst into the slums, bargaining with death in an unending struggle to escape troubles.
In lure of the direct translation and message of “GIDIGBA”, a Yoruba word for ‘STAND FIRM’, the brave-hearted young boy rallies his community members to take a stand and overthrow the gangsters who have been reigning terror on their lives for far too long. The real-life fable of the “GIDIGBA” movie serves as an extended metaphor premised on the touchstone of hope, overcoming challenges, and conquering adversities by any means necessary.
Poised for longevity and timeless inspiration, Stonebwoy positions himself as a beacon of empowerment for generations to come.
Be sure to request “GIDIGBA” on your favourite radio and television stations and connect with Stonebwoy online for more music news and his South Africa media tour. You can also catch him performing this weekend at the Afrochella Kick Off Party happening at Altitude Beach in Johannesburg on Sunday, 30 October 2022.