Leading local fashion retailer, Woolworths SA, opened SA Fashion Week with a star studded front row of SA’s top fashion media, fashion mavens and influencers with another edition of STYLEBYSA.
The STYLEBYSA SS18 line-up showcased the retailer’s collaboration with leading fashion designers, Thebe Magugu, Rich Mnisi, MmusoMaxwell, Wanda Lephoto and Watermelon Social Club.
Woolworths’ on-going commitment to STYLEBYSA has helped create opportunities and celebrate South African designers. In addition, it acknowledges the notable strides made by designers in the local fashion industry
MEET THE DESIGNERS FOR STYLEBYSA SS18:
His pieces included bold colours and unique patterns this Season with a beautiful balance between femininity and masculinity by focusing on practicality.
Thebe describes his pieces as eclectic and sophisticated with a strong emphasis on proportion. The various pieces invoke feelings of dominance, ephemerality and confidence in the wearer.
MMUSOMAXWELL is the vibrant brand by duo Maxwell Buko and Mmuso Potsane. The pair have been regular features at fashion weeks throughout South Africa. Their bold, unconventional use of colour and patterns has awarded them international acclaim.
The Wanda Lephoto label, a part of the multidisciplinary creative collective The Sartists, is spearheaded by two designers: Wanda Lephoto and Kabelo Kungwane. The two have infused the brand with a strong sense of storytelling.
THE WATERMELON SOCIAL CLUB
Sthembiso Mchunu and Siyabonga Ngcamu founded The Watermelon Social Club in 2016. The SS18 collection is a modern twist on Zulu culture with strong influences from both their heritage and present-day experience.