Lifestyle Fashion

The cast of ‘Moonlight’ features in Calvin Klein’s new underwear ad

Needless to say the timing is impeccable !

Calvin Klein’s new creative team couldn’t have planned it better if they’d tried. Hot off Mahershala Ali’s Best Supporting Actor Oscar win for Moonlight — and even more notably, Moonlight’s surprise Best Picture win after La La Land was mistakenly announced as the victor— a new underwear ad emerged yesterday featuring the film’s stars: Ali, Alex Hibbert, Trevante Rhodes, and Ashton Sanders.

Black and white everything

The expressive black-and-white portraits are among the first advertising images we’ve seen from Calvin Klein chief creative officer Raf Simons and creative director Pieter Mulier, who were jointly appointed to these roles in early August. The team’s first campaign emerged in the lead-up to New York Fashion Week, and from its heavy use of abstract paintings and gangly models, it was clear that Simons and Mulier were seeking a more elevated, artistic way of selling branded briefs than casting Justin Bieber and Kendall Jenner.

See the photos in the gallery above !


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