Lifestyle News


TRACE has again proven to be the coolest among the country’s youth, winning big at the annual Generation Next Awards.

The annual awards have become an industry performance benchmark for top performing South African brands and a platform that celebrates excellence across the country’s various industries. Now in its 14th year, the annual youth trends and insights gathering was held at the Sandton Convention Centre on Thursday, 14 June 2018 .

TRACE has collected over 10 accolades from awards ceremony over the years.

Senior Vice President for TRACE Southern Africa, Leo Manne, is encouraged by the accolades: “The brand is undergoing several changes to ensure that we continue to deliver the best in Afro-urban culture and being recognised by the markets we serve is all the motivation we need to keep going full steam ahead.”

The awards were accepted by  TRACE VP Channels & Operations, Valentine Gaudin-Muteba and TRACE Mobile Chief Marketing Officer , Prescillia Avenel-Delpha.


To showcase the winning brands and trends, the annual Generation Next supplement will be published in the Sunday Times on Sunday, 17 June 2018.

Follow TRACE Urban on social media for more on the big win and what the kids say about the brand: Facebook , Twitter  and Instagram

Latest news
Trace News, TV, Radios, VOD, Apps