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Sabina Karlsson,Giannina Oteto & more star in L’Oréal’s new diverse campaign

2017 is already making big moves !

Inclusivity, diversity and representation seem to be experiencing a visible upswing in the realms of fashion and beauty right now. At the beginning, big fashion magazines made major strides in 2016 when it came to showcasing diversity in cover castings, and now a distinct trend toward increasingly diverse representation has emerged amongst mass beauty brands  the latest example to date  being the new True Match campaign by L’Oréal that debuted on January 8th during the Golden Globes.

In addition to having model, actress and transgender activist Hari Nef, the campaign, that shows how to embrace one’s ethnic heritage via his/hers foundation choice also includes a wonderfully diverse array of brand ambassadors: models Sabina Karlsson, Giannina Oteto, Dominique Babineaux, Ju Xiaowen, Marquita Pring and Alexina Graham all make appearances, as do Olivia Culpo and a very pregnant Blake Lively. The campaign also features several influencer/slash-models: Cipriana Quann, Aja Dang and Arpana Rayamajhi.

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L'ORÉAL True Match Campaign ▫️▫️▫️ After keeping the announcement under wraps for months I am so flattered and excited to announce that I am part of L'ORÉAL (@lorealmakeup) #TrueMatch campaign. Check out a sneak peek (link in bio☝🏾️) and tune-in to see the commercial during tonight's Golden Globes. #worthsharing • wearing shade N8 ▫️▫️▫️ I have to admit I did shed a few tears when I had to say the classic line "Because you're worth it" during shooting. As a woman of color who had so many past struggles within the industry just to fight to simply be me. These struggles led me to cofound Urban Bush Babes out of a strong passion to change the stereotypical standard of beauty and show true beauty is diversity. ▫️▫️▫️ To be selected from a brand I have been using for over a decade and say "Because I am worth it" from my unwavering beliefs…wow, the power of standing up for what you believe in. Thank you so much to L'ORÉAL and the incredible team behind this campaign! Also last but not least thank you, thank you to all who have shown your support and continue to support me on my journey. For a sneak peek of the L'ORÉAL True Match campaign remember to check out the link in my bio above. #yourskinyourstory #mccann #goldenglobes▫️▫️▫️ Producer 🎥: @joryclay Makeup 💄: @charlottewillermakeup Hair 💁🏽: @jeromehair ▫️▫️▫️ #GoldenGlobes ▫️▫️▫️

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But that’s not all ! Late 2016, a new trend popped up : Makeup brands introduced male brand ambassadors via Covergirl and Maybelline . So what did L’Oréal’s do to empower this new mouvement?  They simply got Darnell Bernard as a new face and owned it.

Take note casting directors: This is what a diverse casting looks like. Way to go L’Oréal !

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