This November, TRACE group partners up with the Movember Foundation, the charity tackling men’s health by offering special programming on the TRACE Sport Stars channel, as well as #MOVEMBERTRACE selfie challenge on social media.
Established in 2003 the Movember Foundation (contraction of « Mo » for « moustache » and « November ») tackles men’s health one moustache at a time. In fourteen years, Movember has globally raised over €597m and millions of ambassadors worldwide.
TRACE Sports Stars is the primary sports channel dedicated to sports celebrities and lifestyles. As a partner, TRACE Sport Stars’ objective is to inform, increase awareness amongst its audience, and to address some of the biggest health issues faced by men: prostate cancer, testicular cancer and mental health. The involvement of TRACE Sports Stars on its TV feeds, on the web and social networks will help lift the veil on health issues and push calls for research and donation.
With the #MOVEMBERTRACE challenge, TRACE Sport Stars’ aim is to engage TV audience and online communities by inviting people to join the movement and become ‘Mo Bros’ and ‘Mo Sistas’, ambassadors of the charity.