If you’re tired of rocking the same mainstream brands as everyone around you, you should definitely take a look at those 5 incredible brands that are taking streetwear to the next level. From Dutch label Daily Paper to American brand Pyer Moss, we’ll see how some creators are more and more inspired by African trends.
1 | Daily Paper – Netherlands
Marking one year ago since we launched our first Womens collection, we're proud to present to you our third Womens campaign. Full collection out Monday 30th April. Stay tuned for more visuals.⠀ ⠀ Photography: @jamalaun ⠀ Art Direction: @jamalaun & @beridalgali⠀ Styling: @beridalgali & @jamalaun ⠀ Hair: @yonela_makoba⠀ Make Up: @nuzhahjacobs⠀ Produced by: @bubblegumclubbb & @beridalgali⠀ Photography Assistant: @andrewraitchison⠀ Styling Assistant: @sarah_hugo_hamman⠀ Models: @akaideline and @ginajeanz
Daily Paper is an Amsterdam-based label that was created in 2010 by three friends, Hussein Suleiman, Jefferson Osei and Abderrahmane Trabsini. Inspired by the founder’s own African heritage and passion for contemporary fashion, the brand is rooted in Africa’s diverse cultures all while focusing on authenticity, as well as quality tailoring. Their latest campaign, Transcend Borders, is directly inspired by South African streetstyle.
2 | Mojo Kojo – United Kingdom
Created by British designer Koyejo Adesanya, Mojo Kojo is THE brand you should check out if you’re looking for colors and patterns.
Full of geometric prints and experimental shapes, the range is ethically sourced from markets in Lagos and stitched together by artisans in both Nigeria and the UK. We are fans !
3 | WAFFLESNCREAM – Nigeria
In Nigeria, WAFFLESNCREAM is starting to create quite a buzz. Launched by a skateboard collective of the same name, the brand also owns a space in Lagos where all creatives are welcomes.
For their 2018 Rainy/Wet collection, the creators were inspired by the 70’s and 80’s eras in Nigera. Pieces include t-shirts and hats, silk trouser co-ord sets, ankara print trousers and button-up shirts. We can’t wait to get our hands on that silky turquoise pajama !
4 | Maison Château Rouge – France
Chateau Rouge is the name of a well known African neighbourhood located in the 18th arrondissement in Paris. By creating Maison Chateau Rouge, French-Senegalese entrepreneur, Youssouf Fofana wanted to celebrate the diversity found in this district. Mixing traditional patterns and urban streetwear, the label offers a variety of clothings but also home items such as mugs, cushions and rugs in its very own shop. If you ever take a trip to Paris, you must visit.
5 | Pyer Moss – United States
Pyer Moss is the label of rising New York-based designer Kerby Jean-Raymond, recognized for his pioneering approach to fashion that fuses the personal and the political. During his last runway, we were introduced to oversized denim suits, leather padded jackets and also extra long fur coats that gave models urban and royal silhouettes. A nice reminder that streetwear can also be very chic.