Trace Studios and Multichoice Studios are proud to announce a finished programme distribution deal that will explore new markets for Multichoice Studios’ owned content. Trace Studios distribution will represent a select catalogue in the rest of the world excluding Africa. As part of the deal, Multichoice Studios will provide Trace Studios with close to 1000 hours from their catalogue; the content will be targeted to English, French, Portuguese, and Spanish markets globally. This partnership expands Trace Studios’ commitment to promoting and representing African IP on a global scale. With Multichoice Studios’ diverse range of content, both Trace Studios and Multichoice Studios will have access to a wider audience in multiple languages and regions.
“Trace Studios is very excited about this new finished programme distribution partnership with MultiChoice. With Multichoice, we share the same ambition to take African culture to the world. Multichoice catalogue includes some of the best “Made in Africa” narratives and stories that resonate to all. The Trace Studios team is fully committed to bring this great content to all broadcasters and platforms that want to make the difference and offer unique African experiences to their audiences and subscribers”, said Group CEO and Chairman of Trace, Olivier Laouchez.
Trace Studios has worked with Multichoice Studios on key titles that could align with a global market,whilst also looking at the historic catalogue representing titles that have not been seen outside of Africa. DSTV’s Director of Media Sales, Mauro Black highlighted the importance of such strategic partnerships in meeting the growing demand for MultiChoice’s African content: “As demand for Multichoice’s content continues to grow, Keeping up with the demand for Multichoice’s proudly African content is achieved through strategic partnerships, as Multichoice Studios we are excited about Trace Studios being added to our global distribution network.”, said Black.
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ABOUT TRACE STUDIOS Trace Studios is home to award-winning storytellers who create distinctive audiovisual experiences that resonate with audiences, including scripted, unscripted and branded content. Trace Studios team has generated over 6 000 hours of material for Trace and partners, including TV episodes, series, movies, documentaries, edutainment, music videos, and much more. Trace Studios distributes original Trace content as well as third party content, locally and internationally. For more information on Trace Studios, visit: http://tracestudios.tv/
ABOUT TRACE Trace is a leading global media & digital platform for Afro-Urban cultures & youth empowerment. Trace’s audio-visual, content and digital activities engage with 350 million people in 180 countries. For more information on Trace, visit https://trace.company/
TRACE STUDIOS PRESS CONTACT Nasiphi Thandokazi Mahlati: nmahlati@trace.tv – Tel: +27 10 822 2470
