We Deserve Bettr
Rappers Costa Titch and Dee Koala’s call out for a new culture of money in latest collab!
The next generation of rising South African hip-hop stars, Costa Titch and Dee Koala, have dropped an epic summer banger, complete with an explosive music video that captures youth spirit culture cues in vibrant, multi-colour.
Called We Deserve Bettr, the track sees both artists collaborate to create an electrifying chemistry. Costa and Dee’s collaboration is natural, fiery and displays a maturity to their craft in terms of delivery and narrative.
Both are also talented songwriters. Rapping about credit scores that just aren’t good enough, and a grandmother who can never retire, the lyrics evocatively capture the urgency of South Africa’s next generation. They highlight the reality of having to deal with an uncertain future while hustling as entrepreneurs in a changing non-linear world, making bank and building a legacy.
The music video for We Deserve Bettr, meanwhile, is a roller coaster of raw authentic performances: neon-lit dancers create a kaleidoscope of energy in edgy South African street fashion (showcased by emerging designers like Cultish, Ts & Cs, Deuce Online, Cuffed Boys Club, Malea Garments, 16 Forces, House of Ascid and Furrg) along with influential creatives expressing themselves and their goals, their need to own their worth and define their own future.
The video has its debut on Friday, 25 September on www.bettr.app. The Bettr website compresses the video to be data-light and can be downloaded for free, post joining the community. In the spirit of Gen-Z community and social awareness, watching the video empowers people: royalties of the track are going directly to good causes such as personal financial education to be incorporated into schools and universities.
For more information, please find attached media release that includes quotes by Costa Titch and Dee Koala and a variety of images. More high resolution images can be found here.