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LeBron James, Serena Williams and more feature in Nike’s equality ad

“Equality isn’t the norm anymore”

Nike had a few things to say about equality and inequality, and the company brought out its biggest stars to make a point. Nike’s new “Equality” campaign launched Grammy Sunday with an ad featuring LeBron James, Serena Williams, Kevin Durant and many other black athletes. According to Nike’s press release, the campaign “encourages people to take the fairness and respect they see in sport and translate them off the field.”

“Words should outshine color”

In addition to the ad campaign, Nike is donating $5 million this year to organizations that promote equality, according to the company’s press release. The ad started running on Sunday night’s Grammys broadcast and will be broadcasted during NBA All-Star Weekend.


Watch the ad above and the behind the scenes below :

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