Baby Phat, Apple Bottoms, Lady Enyce, Rocawear, and other Hip Hop clothing brands have just been made an offer to become sponsors of a new fashion market. Professional basketball players Tamara James and Nikki Blue of the Washington Mystics want WNBA players to start seeing endorsements from Hip Hop inspired clothing brands.
The two players also spoke to reporters about how their closets consisted of other Hip-Hop inspired brands such as Rocawear and Apple Bottoms.
“It’s a new market. Hip Hop clothing brands are needing to embrace a new market such as young, athletic or athletic-interested ladies” says Rodrick Rainey, owner of Hip-Hop clothing Industry News and information site, SoJones.com.
While no responses have been announced,Nikki Blue describes herself as a diva that’s strong mentally but very in touch with her fashionable, womanly side. She says there’s many young athletic women such as herself that have the energy, style, and swagger to make a room of people, look at them. Hip Hop clothing brands should want their clothing worn by stand out women such as WNBA players.