The NBA superstar LeBron James keeps breaking records. On the court or on social networks, King James is aptly named.
Indeed, a company specialized in executing and monetizing digital and social media campaigns for athletes called Opendorse claims that one sponsored tweet from the famous Cavaliers power forward is worth $139,474!
Thus, LBJ is the most bankable athlete and is followed by Kevin Durant, who comes in at $66,553 for one sponsored tweet. Kobe Bryant ($42,389), Floyd Mayweather ($34,924) and Dwight Howard ($34,290).
Well, even if this year MVP is Stephen Curry, “The Chosen One” is definitely the social networks MVP.