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Brooklyn Nets Take a Page from Derrick Rose’s Book!

Derrick Rose doesn’t play for the Nets, but he’s helping them make team decisions anyway!

Last year the Nets revealed their team logo and colors, black and white. The Brooklyn execs had lots of other choices: black and gold; red, white, and blue… So why did they go with the black and white?

It turns out that D-Rose had everything to do with it. His black and white Bulls jersey from the 2011-2012 NBA season outsold the home Miami Heat jersey that Lebron James wore the same season. So, they chose black and white hoping that their jerseys would sell.

And sell they did – the Nets finished fourth in merchandise sales for the 2012-2013 NBA season. Black and white was right!

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