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Kendrick Lamar reveals first collab with Nike

Back in August, Kendrick Lamar announced he was leaving Reebok to start a partnership with Nike. This week the rapper unveiled the first shoe he’s been working on with the brand.

I ain’t rockin’ no more designer shit, white T’s and Nike Cortez…“, Kendrick famously rapped back in 2013 on the track “Control”. Four years later, this line now sounds like a prophecy. Indeed the rapper just revealed his first collaboration with Nike and you guessed it he chose to put his own spin to the classic retro Cortez silhouette.


A post shared by Kendrick Lamar (@kendricklamar) on

“DON’T TRIP. CORTEZ KENNY,” he wrote under the photo of his exclusive Nike Cortez sneakers. The pair features a red, white and black colorway with “DON’T TRIP” inscribed on a laceholder. As a shout out to his alter ego Kung Fu Kenny and a reminder of his love with Asian culture, Chinese lettering has been added to the side of the sneaker.

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