CONCEPT
TRACE Urban is the #1 international urban music channel. TRACE Urban gives a unique insight into urban music and culture and airs the most popular urban music genres focusing on the latest in R&B, hip-hop, dance, rhythmic pop, reggaeton…
OFFER AND PROMISE
TRACE Urban combines top urban music videos, exclusive interviews of urban celebrities and original features related to urban culture (music, fashion, dance, sport, lifestyle, cinema…).
WHY TRACE URBAN ?
Because urban culture is dominant among young people all over the world and deserves its own television network.
BASELINE
"We Love Hip-Hop & R&B"
TARGET AUDIENCE
Core: Hip-hop and R&B fans.
Extended: 15-34-year-olds.
Surveys show that TRACE Urban viewers are 55% female and 45% male.
POSITIONING
Focus on urban music and culture.
No reality shows, no drama, no fiction…
Simply the best urban sounds and features!
CONTENT / EDITORIAL PRIORITIES
- 90% music videos covering international urban hits with a focus on hip-hop and R&B.
- 10% magazines and documentaries on Urban Culture.
BROADCASTING & DISTRIBUTION
- 24/7
- Available in 150 countries through 28 satellites
- 60 M viewers
- 16/9 format
- Native HD and SD
- English and French languages
AWARDS
2008: HOT BIRD AWARD
Best musical channel in Europe.
2009 and 2010: GENERATION NEXT AWARD
Coolest TV and coolest music channel in South Africa.
LINKS TO OTHER TRACE CHANNELS 
