CONCEPT
TRACE Tropical is the premiere destination for tropical hits lovers, 24 hours a day.
OFFER AND PROMISE
TRACE Tropical’s programming combines top music videos, documentaries and specials with the most popular tropical artists, covering a large spectrum of Latin American, Caribbean, African and World music genres, including salsa, samba, reggae, merengue, bachata, zouk, coupé décalé, soca, zumba.
WHY TRACE TROPICAL ?
Because tropical hits are loved and danced to all over the world and such a format did not exist before TRACE Tropical.
BASELINE
"We Love Tropical Music"
TARGET AUDIENCE
Core: Tropical music lovers.
Extended: 20-49-year-old fans of rhythmic musical styles and festivities.
POSITIONING
A unique combination of classic hits and new releases from the best tropical artists thanks to an extensive library of tropical music videos.
CONTENT / EDITORIAL PRIORITIES
-90% music videos featuring international tropical hits.
-5% features related to tropical music and culture.
-5% concerts of tropical music stars.
BROADCASTING & DISTRIBUTION
- 24/7
- Available in 60 countries through 6 satellites
- 3 M viewers
- 16/9 format
- Native HD and SD
- English and French languages
AWARDS
2009: EUTELSAT HOT BIRD AWARD
Best musical channel in Europe.
LINKS TO OTHER TRACE CHANNELS 
