In a climate of immigration bans and building walls, the biggest names in 2017 make the case that there isn’t just one type of American girl. So for Vogue’s March issue, the magazine invited a few upcoming supermodels that it feels can « democratize » fashion. Adwoa Aboah, Liu Wen, Ashley Graham, Vittoria Ceretti, Imaan Hammam, Gigi Hadid, and Kendall Jenner , who all slipped into Prada turtlenecks and printed shorts and basically threw a party on the beach in Malibu.
But in 2017, what is a woman supposed to look like ?
Each of these cover girls proudly inhabits her own particular gorgeousness in their own way. Together they represent a seismic social shift: The new beauty norm is no norm. And fashion, the industry that has historically done much to enforce beauty codes, is joining the movement. ¡Viva la revolución! Where all are welcome. But is it really the case?
The models are speaking out
Ashley Graham said it herself during the shoot: « 67 percent of the women in America wear a size 14 or larger. 67 percent. Maybe you could ignore those consumers before, but now, thanks to social media, they’re making their voices heard. Women are demanding that brands give them what they want. And what they want is to be visible. »
The shocking detail
Unfortunatly, there is a detail that has not gone unnoticed. While we are so happy to talk about the diversity and the different body types featured, we spotted one model being the only one with her hand on her thigh, who exactly ? Ashley Graham. This just goes to show, that even being the supermodel and body positivity advocate that she is, she’s still treated differently from the rest of the group, being that Graham is the only plus-size model featured. Wether it was intentional or not (is still up for debate). BUt there’s no arguing that this is sending us, the normal women, the wrong message.
Changing society’s rules
Inside the shoot, lensed by famed photog duo Inez and Vinoodh, there was an effort made so diversity was highlighted. Designer Prabal Gurung feels a personal commitment to changing the landscape of the industry. “I know what it’s like to be left out of pop culture, removed from what’s considered sexy or interesting,” he told the magazine. “Hearing Trump talk about building walls or launching Muslim bans, and witnessing him body-shaming women in the first GOP debate, that just makes me more adamant about using my platform to show the beauty of women of all ages, sizes, races, and nationalities.” So clearly, a change is in the works, but could we really say society won this round?